KEY FACTS:
Specification: A5, colour
Launched: August 2007
Current distribution: 45,000
Target audience: privately owned homes, predominantly 3 bedrooms or larger with off street parking
Split Distribution: 45,000 is split into 2 editions (West and East) of 22,500 each. The dividing line between West and East is the A33 Bassett Avenue
Where: Southampton postcodes 15, 16, 17, 18, 30, 40 & 45 including key residential areas of Chilworth, Highfield, Upper Shirley, Regents Park, West End, Hedge End, Botley, Totton, Ashurst, Marchwood, Hythe and Dibden Purlieu. As well as homes, shop fronted, independent businesses receive a copy. Stocked at pubs, libraries and other points within the routes.
When: 1st week of every month. Distributors are given 5 days to complete their route.
How: Team of 120 permanent distributors. Agencies not used. The same distributor per route.
Monitoring: Distribution is monitored by way of spot checks, Find the Symbol competition and mystery houses.
Categorised: into Sections such as Homes & Interiors, Property Maintenance, Gardening, Education, Health & Beauty, Pets, Motoring, Special Events, Professional Services
Editorial Content: at least 25% of page count. Seasonal driven articles, category related articles, puzzles, recipes, community information, competitions.
Copy Deadline
The copy deadline is around the 10th of the month for the forthcoming issue eg. 15th November for inclusion in December issue. Adverts can be accepted up to the print date, however, so please call to see if it can still be included.